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President's Message

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For the last 14 months, healthcare reform has dominated the headlines and, for those of us in the healthcare industry, many of our conversations.

Yet there's so much more to be said.

Now, instead of beginning sentences with "if", as in "if" healthcare reform passes, we begin with "when" and "how". "When" parents' plans include family members up to age 26, "when" employers have new incentives to provide health insurance and face penalties if they don't, "when" lifetime and annual limits on healthcare benefits are no longer allowed, "when" increased tax incentives help encourage employers to offer wellness benefits.... "How" will these changes affect our industry?

As providers, as administrators of healthcare plans, as employers who care about our employees' well-being, and as individuals taking responsibility for our own health, we have been called upon for some time now to ask ourselves, "How can we do better?" Finally a clearer road map is in place. At last we can move forward, placing our emphasis, more than ever, on value.

At Midlands Choice, our strategy has always been to bring value to the healthcare marketplace, by balancing interests of providers, payers and consumers, and by saving our customers more in healthcare costs than they invest in access to the network. We will continue to play this important role, and to look for new ways to do so.

"Game changing" and "unprecedented" don't exaggerate the potential of healthcare reform to serve as a catalyst for needed change.

And, even with 2,600 pages of legislation, the real conversations have only just begun.

Thomas E. Press
President & CEO