About Us:


Michael O'Keefe
Michael W. O'Keefe

President & CEO

Mike joined Midlands Choice in 2022. He is a senior healthcare executive experienced in acute hospital operations, and multi-site management in ever changing, highly competitive environments. Mike previously served as the CEO for Encompass Health Rehabilitation Hospital of Sioux Falls, and Community Memorial Hospital, an Avera Health affiliate in Redfield, SD. He has a Bachelor of Science in Health Care Administration from the University of South Dakota, Vermillion, SD.

Phone: (402) 390-7250
Toll-free: (800) 605-8259 x-7250

Daniel R. McCulley
Daniel R. McCulley

Vice President & Privacy Officer

Dan has worked in the healthcare industry since 1995, and has been with Midlands Choice since 2003. Prior to joining Midlands Choice, his experience included group life/health underwriting, actuarial support, new market modeling, reserve requirement estimations and working with provider-owned health plans. At Midlands Choice, his team provides a wide spectrum of services for both internal and external clients that include reporting services, reimbursement contract modeling, auditing, financial reporting/analysis, budgeting, electronic data interchange (EDI), and product development research. Dan has a bachelor's degree in mathematics and management from Simpson College, Indianola, Iowa.

Phone: (402) 390-7253
Toll-free: (800) 605-8259 x-7253

Michael Bierman
Michael M. Bierman

Director, Information Technology

Michael has been in software and technology since 2001. He joined Midlands Choice early in 2023. At Midlands Choice, his team provides software development resources, IT infrastructure management, and is responsible for the ongoing development and implementation of an information security program, to include policies and procedures designed to protect enterprise communications, systems, and assets. Michael has a bachelor's degree in Management Information Systems from Buena Vista University in Storm Lake, Iowa, as well as a master's degree in Computer Information Systems/MBA from Bellevue University in Bellevue, Nebraska.

Phone: (402) 390-7243
Toll-free: (800) 605-8259 x-7243

Sharon K. Rasmussen
Sharon K. Rasmussen

Director, Professional Services

Sharon has been with Midlands Choice since 2003. She cares for each individual at Midlands Choice with primary responsibility for Human Resources and Facilities, as well as corporate philanthropy and community involvement. Sharon has a bachelor's degree in business administration from the University of Nebraska at Omaha, with an emphasis in management. She was a member of the Breast Cancer Awareness Board in Omaha, and the Foster Care Review Board. She currently serves as the Secretary of the Board of Directors for Skutt Catholic High School and is a Board of Trustee Member for the Omaha FBI Citizens Academy Alumni Association.

Phone: (402) 390-8394
Toll-free: (800) 605-8259 x-8394